Banks are like other media, they deliver content that meets users' expectations

Le Magazine de la bourse
Caisse d'Epargne et Banque Populaire

Client

Natixis
2017

service

Service design
UX writing
Users tests
Personas
Wireflow
Competitive benchmark
HD prototype
Chatbot journey
User Interface
Graphic & motion design
Videos production
Css

outcome

The Stock Exchange Magazine offers clients of Caisse d'Epargne and Banque Populaire a new service dedicated to a large audience to find investment opportunities.

In the incubator of Natixis Big Factory, in agile MVP mode, the goal was to design, implement and follow end-to-end this creation to ensure viability and stand out from a competition judged by neophytes users too technical.

I accompanied the team to conceive an intuitive journey compliant with customer tests, design accessible articles and editorial guidelines.

Finally, it was necessary to create graphic guidelines as a white label according to both brands.

Crédit Agricole Group
Orange Cloud for business
Back to all projects