Crédit Agricole Group / CACD2
Ideation & feasibility workshop
Artistic direction & logotype creation
Naming & brand architecture
Users interviews and tests results
UX writing ( FR )
Crédit Agricole Group gets a news application for the 160,000 employees of the group.
I gathered the need of the different stakeholders, technical and business, the production team, PO & devs, as well as the user tests.
I managed to study, design and build an HD prototype, and also create an identity for the app.